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Social marketing : influencing behaviors for good / Nancy R. L ee, Philip Kotler.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, c2011.Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN:
  • 9781412981491
Subject(s): DDC classification:
  • 658.8 23
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Includes bibliographical references and indexes.

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