The media economy / Alan B. Albarran.

By:

Albarran, Alan B

Material type: Text

TextSeries: Media management and economics seriesPublication details: New York : Routledge, 2010.Description: xi, 202 p. : ill. ; 23 cmISBN:

9780415990455
0415990459
9780415990462
0415990467

Subject(s):

Mass media -- Economic aspects

DDC classification:

338.4/730223 22

Contents:

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Includes bibliographical references (p. 183-190) and index.

Understanding the media economy -- Theories and approaches used to e xamine the media economy -- Key concepts to understand the media econom y -- Evolving markets in the media economy -- Multi-platform media ente rprises -- Technology and the media economy -- Globalization and the me dia economy -- Regulation and the media economy -- Social aspects of th e media economy -- Finance, valuation, and investment in the media econ omy -- Labor and the media economy -- Assessing the future of the media economy.

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The media economy / Alan B. Albarran.