Marketing in travel and tourism / Victor T.C. Middleton, Alan Fya ll and Michael Morgan ; with contributions from Ashok Ranchhod.

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TextPublication details: Amsterdam : Butterworth-Heinemann, 2009.Edition: 4th edDescription: xxv , 502 p. : col. ill. ; 27 cmISBN:

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Includes bibliographical references (p. 487-491) and index.

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