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Creative strategy in advertising / A. Jerome Jewler.

By: Material type: TextTextPublication details: Belmont, Calif. : Wadsworth, c1992.Edition: 4th edDescription: xiii, 418 p. : ill. ; 24 cmISBN:
  • 0534162908 (acidfree paper) :
Subject(s): DDC classification:
  • 659.13/2 20
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Includes bibliographical references (p. 411-412) and index.

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