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Consumer behaviour : applications in marketing / by Robert Eas t, Malcolm Wright, and Marc Vanhuele.

By: Contributor(s): Material type: TextTextPublication details: Los Angeles : Sage Publications, 2008.Description: viii, 334 p. : ill. ; 24 cmISBN:
  • 9781412934305 (cased)
  • 9781412934312 (pbk.)
Subject(s): DDC classification:
  • 658.8/342 22
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Includes bibliographical references (p. [294]-322 and indexes.

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