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Managing major accounts : shaping and exploring your firm's intan gible assets / Chris Steward.
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TextSeries: McGraw-Hill marketing for professionals series | McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill Book Company, c1996.Description: xvii, 277 p. : ill. ; 23 cmISBN: - 0077090691 (pbk. : alk. paper)
- 658.8/1 20
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Includes index.
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