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Internet advertising : theory and practice / edited by David W . Schumann, Esther Thorson.

Contributor(s): Material type: TextTextPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2006.Edition: Rev. edDescription: x, 516 p. ; 24 cmISBN:
  • 0805851097 (cloth : alk. paper)
Subject(s): DDC classification:
  • 659.14/4 22
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Rev. ed. of: Advertising and the World Wide Web. 1999.

Includes bibliographical references and index.

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