Advertising : concept and copy / George Felton.
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TextPublication details: New York : W.W. Norton, c2006.Edition: 2nd edDescription: 256 p. : ill. (some col.) ; 28 cmISBN: - 0393731596 (pbk.)
- 659.1 22
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Includes bibliographical references (p. 245-248) and index.
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