UNIVERSITY LIBRARY CATALOGUE

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Marketing / Joel R. Evans, Barry Berman.

By: Contributor(s): Material type: TextTextPublication details: New York : Macmillan Pub. Co. ; London : Collier Macmillan, c1987.Edition: 3rd edDescription: xxiv, 744, [76] p. : ill. (some col.) ; 24 cmISBN:
  • 0023344105
Subject(s): DDC classification:
  • 658.8 21
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Includes bibliographical references and indexes.

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