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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN:
  • 9780073381169 (alk. paper)
  • 0073381160 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
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Includes bibliographical references and index.

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