The survey research handbook / Pamela L. Alreck, Robert B. Settle .
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2004.Edition: 3rd edDescription: xxv, 463 p. : ill. ; 24 cmISBN: - 0072945486 (alk. paper)
- 300/.72/3 22
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Includes index.
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