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Principles of marketing / Frances Brassington, Stephen Pettitt.

By:

Brassington, Frances

Contributor(s):

Pettitt, Stephen

Material type: Text

Text

TextPublication details: New York : Prentice Hall, 2006.Edition: 4th edDescription: xxxi, 1264 p. ; 27 cmISBN:

9780273695592
0273695592

Subject(s):

Marketing

DDC classification:

658.8 22

Online resources:

Table of contents only

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Includes bibliographical references and index.

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