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Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Dr ewniany.

By:

Jewler, A. Jerome

Contributor(s):

Drewniany, Bonnie L

Material type: Text

Text

TextPublication details: Belmont, CA : Wadsworth, c2001.Edition: 7th edDescription: xiv, 312 p. : ill. ; 26 cmISBN:

053455783X

Subject(s):

DDC classification:

659.13/2 21

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Includes bibliographical references (p. 295-299) and index.

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