Includes bibliographical references (p. [335]-344) and index.

The people's choice : how the voter makes up his mind in a president ial campaign / Paul F. Lazarsfeld, Bernard Berelson, Hazel Gaudet -- Mass persuasion : the social psychology of a war bond drive / Ro bert K. Merton -- Analysis of the film Don't Be a Sucker : a study i n communication / Eunice Cooper, Helen Dinerman -- Tendency syste ms and the effects of a movie dealing with a social problem / Charle s Winick -- Culture industry reconsidered / T.W. Adorno -- Sed uction of the innocent / Fredric Wertham -- The uses of literacy / Richard Hoggart.

The Newson Report : a case study in 'common sense' / Martin Barke r -- The nationwide audience / David Morley -- The practice of everyday life / Michel de Certeau -- Understanding popular cultu re / John Fiske -- 'We're here, we're queer and we're not going c atalogue shopping' / Gregory Woods -- Visual pleasue and narrtive cinema / Laura Mulvey -- Babel and Bablylon : spectatorship in A merican silent film / Miriam Hansen -- Star gazing : Hollywood ci nema and female spectatorship / Jackie Stacey.

Women viewing violence / Philip Schlesinger, Rebecca Dobash, Russ ell Dobash, C. Kay Weaver -- 'Out of the closet and into the univers e' : queers and Star Trek / Henry Jenkins -- Beatlemania : girls just want to have fun / Barbara Ehrenreich, Elizabeth Hess, Gloria J acobs -- Histories, fictions and Xena : Warrior Princess / Sara G wenllian-Jones -- Suffering and solace : the genre of pain / Cami lle Bacon-Smith -- Inside subculture : the postmodern meaning of sty le / David Muggleton -- Reading the romance : women, patriarchy a nd popular literature / Janice Radway.

Living room wars : rethinking audiences for a postmodern world / Ien Ang -- Feminism and youth culture / Angela McRobbie -- Gir l talk : adolescent magazines and their readers / Dawn H. Currie -- '"Just a book", she said...' : reconfiguring ethnography for the fe male readers of sexual fiction / Esther Sonnet -- Enlightened rac ism : The Cosby Show, audiences and the myth of the American dream / Sut Jhally, Justin Lewis -- The export of meaning : cross-cultur al readings of Dallas / Tamar Liebes and Elihu Katz.

The color purple : Black women as cultural readers / Jacqueline B obo -- Television, ethnicity and cultural change / Marie Gillespi e.