UNIVERSITY LIBRARY CATALOGUE

Amazon cover image
Image from Amazon.com

Television and new media : must-click TV / Jennifer Gillan.

By: Material type: TextTextPublication details: New York : Routledge, 2011.Description: 313 p. ; 24 cmISBN:
  • 9780415802376 (hardback : alk. paper)
  • 0415802377 (hardback : alk. paper)
  • 9780415802383 (pbk. : alk. paper)
  • 0415802385 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 791.45/750973  22
Contents:
Introduction : it's network tv -- Fan tracking, targeting, and inter action from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access CHUSS - Mass Communication Book Bank 791.45750973 GIL (Browse shelf(Opens below)) Available BB227355
Books - Open Access Books - Open Access CHUSS - Mass Communication Book Bank 791.45750973 GIL (Browse shelf(Opens below)) Available BB227356

Includes bibliographical references (p. [290]-301) and index.

Introduction : it's network tv -- Fan tracking, targeting, and inter action from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.

There are no comments on this title.

to post a comment.
Previous
Back to results
Next
Close
Share