Includes bibliographical references and index.

Health behavior in the context of public health -- A social ecologic al perspective -- Theories of motivation and behavior : a brief history and contemporary perspectives -- Expectancy value models -- Operant co nditioning, self-regulation, and social cognitive theory -- Social infl uence theory : the effects of social factors on health behavior -- Diff usion of innovations theory -- Learning, teaching, and counseling -- Se lf determination theory and motivational interviewing -- Stage models - - Health communication and social marketing -- Communities and health p romotion -- Multi-level program planning -- Program evaluation, transla tion, and dissemination -- The going places problem behavior prevention program : a multi-level program.