Marketing : an introduction / Gary Armstrong, Philip Kotler

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Material type: Text

TextPublication details: Harlow, England : Financial Times Prentice Hall, 2005Edition: 7th edDescription: xxvi 581p. : ill. (chiefly col.) ; 28 cmISBN:

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"Our goal with the first European edition of Marketing: an introduct ion has been to retain the great strengths of the US original"--Preface .

Includes bibliographical references and index.

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