The Adweek copywriting handbook : the ultimate guide to writing p owerful advertising and marketing copy from one of America's top copywr iters / Joseph Sugarman.

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2007.Description: xix, 338 p. : ill. ; 24 cmISBN:

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"An Adweek book"--Cover.

Includes bibliographical references (p. 325-326) and index.

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