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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson Prentice Hall, 2012.Edition: 14th edDescription: xxiv, 613, [97] p. : col. ill. ; 29 cmISBN:
  • 9780132167123
  • 0132167123
  • 9780273752431
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references and index.

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