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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:
  • 9780073380933 (alk. paper)
  • 0073380938 (alk. paper)
  • 9780071263931 (pbk)
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references and index.

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