Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
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TextPublication details: Boston : McGraw-Hill/Irwin, c2011.Edition: 10th edDescription: liii, 746 p. ; ill. (some col.) ; 29 cmISBN: - 9780073529936 (alk. paper)
- 0073529931 (alk. paper)
- 658.8 22
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Includes biblipographical references and indexes.
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