Simultaneously published in the USA and Canada.

Includes bibliographical references and index.

Complexity and creativity in contemporary museum management -- Leadi ng change : why transformation efforts fail -- From being about somethi ng to being for somebody : the ongoing transformation of the American m useum -- Museums : challenges for the 21st century -- Embracing organiz ational change in museums : a work in progress -- Museum staff perspect ives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The unive rsity art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Ce nter in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evalua tion -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership a nd missionary zeal -- Interim directorships in museums : their impact o n individuals and significance to institutions -- The marketing approac h in museums -- Can museums be all things to all people? : mission, goa ls, and marketing's role -- Strangers, guests, or clients? : visitor ex periences in museums -- Museum marketing : understanding different type s of audiences -- Expanding the museum audience through visitor researc h -- Revisiting membership scheme typologies in museums and galleries - - A delicate balance : museums and the marketplace -- The impact of fre e entry to museums.