Includes bibliographical references (p. 525-526) and indexes.

pt. 1. Entrepreneurship and innovation -- 1. David and Goliath -- Th e stuff of dreams -- The entrepreneurial revolution -- Entrepreneurs an d owner mangers -- Defining small firms -- Why small firms are differen t -- Lifestyle and growth firms -- The UK small firms sector -- Global entrepreneurship monitor (GEM) -- The economics of entrepreneurship -- Summary -- 2. Heroes and super-heroes -- Born and made -- Character tra its -- Character traits of owner-managers -- Character traits of entrep reneurs -- Antecedent influences -- Entrepreneurial culture -- Summary -- 3. Opportunity, innovation and entrepreneurship -- Tools of entrepr eneurship -- Innovation and invention -- Innovation and entrepreneurshi p -- Creativity and entrepreneurship -- Sources of opportunity -- Innov ation and size -- Innovation and location -- Summary -- 4. Developing c reativity -- Understanding creativity -- The creative process -- Barrie rs to creativity -- Techniques for generating new ideas -- Encouraging creativity -- Summary --

pt. 2. Start-up -- 5. The decision -- The start-up decision -- The i dea -- Personal attributes -- Customers -- Competitors -- Generic marke ting strategies -- Resources -- Planning -- Summary -- 6. Making the st art-up happen -- Marketing strategies -- Pricing -- Differentiation -- Developing customer focus -- Entrepreneurial marketing -- Undertaking m arket research -- Developing selling skills -- Using the Internet -- Le gal forms of business -- Summary -- 7. Control and decision-making -- C ash flow and Death Valley -- The profit statement -- The balance sheet -- Financial drivers -- Break-even -- Decision-making -- Summary -- App endix. Information for control --

pt. 3. Growth and decline -- 8. From entrepreneur to leader -- Chang e or die -- Entrepreneurial organisations -- Changing skills -- Coping with crises -- The role of leader -- Vision and mission -- Values -- Cr eating culture -- Leadership style -- Building the management team -- T he board of directors -- Entrepreneurial leadership skills -- Summary - - 9. Strategies for success -- Ingredients of success -- Barriers to gr owth -- Developing strategy -- The SWOT analysis -- Financial performan ce analysis -- Value chains -- SLEPT analysis -- Strategy misfit -- Sec uring competitive advantage -- Successful entrepreneurial strategies -- Summary -- 10. Life cycles and portfolios -- Life cycles -- Product po rtfolios -- Portfolio strategies -- Managing the product life cycle -- Financial implications of the product portfolio -- Implications for the entrepreneur -- Summary -- 11. Making growth happen -- Growth options -- Market penetration -- Product/service development -- Market developm ent -- Diversification -- Risk -- Mergers and acquisitions -- Strategy development -- Planning and control -- Summary -- Appendix. Forecasts a nd budgets, a comprehensive example -- 12. The exit -- Stagnate and die -- Failure -- The ingredients of failure -- Predicting failure -- Harv est -- Company valuation -- The never-ending cycle -- Summary --

pt. 4. Finance and planning -- 13. Financing small firms -- Money -- Bank finance -- The banker's perspective -- Banking relationships -- V enture capital institutions and business angels -- The venture capitali st's perspective -- Stock market floatation -- Is there a financing gap ? -- Summary -- 14. Developing a business plan -- Why you need a busine ss plan -- The planning process -- What a business plan looks like -- U sing the plan to obtain finance -- The banker's view -- The equity inve stor's view -- Presenting a case for finance -- Pro forma business plan -- Summary -- Appendix 1. Business plan for sport retail -- Appendix 2 . Business plan for Jean Young (consultancy) -- Appendix 3. Business pl an for Dewhurst Engineering Ltd. --

pt. 5. Topics in entrepreneurship -- 15. The family firm -- The adva ntages of family -- Family business is big business -- A conflict of cu ltures -- Succession -- Points of conflict -- The introvert firm -- Res olving conflict -- Managing succession -- Summary -- 16. International entrepreneurship -- Globalisation and international entrepreneurship -- The international start-up -- The stage model of internationalisation -- The influence of network and learning theory -- Export strategies -- The agency dilemma -- Summary -- 17. Social and civic entrepreneurship -- The rise of social entrepreneurship -- Social enterprise and the so cial economy -- The social entrepreneur -- The growth and development o f the social enterprise -- The civic entrepreneur -- The dangers of soc ial entrepreneurship -- Summary -- 18. Corporate entrepreneurship -- De fining corporate entrepreneurship -- Building an entrepreneurial archit ecture -- The learning organisation -- Shaping the architecture -- The role of entrepreneurial leadership -- Constructing an entrepreneurial c ulture -- The role of size and structure -- Management and structure -- Freedom and control -- Summary -- Checklist of regulations to be met i n setting up a business in the UK -- Sources of information, help and a dvice in the UK -- Entrepreneurship exercises -- Are you really entrepr eneurial? -- Generating the idea -- Evaluating the opportunity -- Growt h audit of an existing business -- Learning resources -- Selected case studies -- Selected further reading -- Selected journals -- Selected We bsites.