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Connected marketing : the viral, buzz and word of mouth revolutio n / Edited by Justin Kirby and Paul Marsden.

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Material type: Text

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TextPublication details: Oxford : Butterworth-Heinemann, 2006.Description: xxxv, 282 p. : ill. ; 24 cmISBN:

9780750666343 (pbk.)

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DDC classification:

658.8 22

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Includes bibliographical references and index.

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