Advertising and promotion : an integrated marketing communication s / Chris Hackley.
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TextPublication details: Los Angeles : Sage Publications, c2010.Edition: 2nd edDescription: xvii, 333 p. : ill. ; 24 cmISBN: - 9781849201469 (pbk. : alk. paper)
- 659.1 22
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Includes bibliographical references (p. [311]-322) and index.
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