Includes bibliographical references and index.

Needs assessment: the big picture -- Paint a picture of your target population: assessing assets and problems -- Identifying and writing mi ssion statements, goals, and objectives -- Program planning: the big pi cture -- Identifying strategies and activities -- The importance and us e of theories in health education and health promotion -- Data collecti on strategies for needs assessments and evaluations -- Program evaluati on: background and basics -- Evaluation structure and design -- Appendi x 1. Responsibility and competency areas related to needs assessment, p rogram planning, and implementation -- Appendix 2. Social and health as sessment example : Cortland counts -- Appendix 3. Sample moderator scri pt for a focus group interview.