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Marketing : the core / Roger A. Kerin, Steven W. Hartley, Will iam Rudelius.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 4th edDescription: xlix, 500 p. : col. ill., col. maps ; 28 cmISBN:
  • 9780078112065 (alk. paper)
  • 0078112060 (alk. paper)
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references and indexes.

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