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Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.

By: Contributor(s): Material type: TextTextPublication details: Mason, OH : Thomson /South-Western, c2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN:
  • 0324319967 (hardcover)
Subject(s): DDC classification:
  • 658.8  22
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Rev. ed of: Essentials of services marketing. 2nd ed. c2002.

Includes bibliographical references and index.

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