Marketing communications : offline and online integration, engage ment and analytics / PR Smith and Ze Zook.

By:

Smith, P. R. (Paul Russell), 1957-

Contributor(s):

Zook, Ze

Material type: Text

TextPublication details: London ; Philadelphia : KoganPage, 2016.Edition: 6th edDescription: xxii, 578 p. : col. ill. ; 25 cmISBN:

9780749473402

Subject(s):

Communication in marketing

DDC classification:

658.8/02 23

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Faculty of Economics and Management Book Bank - FEMA	658.802 SMI (Browse shelf(Opens below))	Available	001277655

Includes bibliographical references and index.

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Marketing communications : offline and online integration, engage ment and analytics / PR Smith and Ze Zook.