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Managing major accounts : shaping and exploring your firm's intan gible assets / Chris Steward.

By: Material type: TextTextSeries: McGraw-Hill marketing for professionals series | McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill Book Company, c1996.Description: xvii, 277 p. : ill. ; 23 cmISBN:
  • 0077090691 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/1  20
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Holdings
Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Main Library - IDA 658.81 STE (Browse shelf(Opens below)) Available 001134751

Includes index.

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