Strategic marketing management / Alexander Chernev ; foreword by Phillip Kotler.
Material type:
TextPublication details: Chicago, IL : Brightstar Media, Inc., 2009.Edition: 5th edDescription: vi, 283 p. : ill; 24 cmISBN: - 9780982512630
- 0982512635
- 658.8/02 22
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books - Open Access
|
Main Library - IDA Extension | 658.802 CHE (Browse shelf(Opens below)) | Available | 001134162 | |
Books - Open Access
|
Main Library - IDA Extension | 658.802 CHE (Browse shelf(Opens below)) | Available | 001134164 | |
Books - Open Access
|
Main Library - IDA Extension | 658.802 CHE (Browse shelf(Opens below)) | Available | 001134165 |
Includes bibliographical references and index.
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