Essentials of corporate communication : implementing practices fo r effective reputation management / Cees B.M. van Riel and Charles J . Fombrun.
Material type:
TextPublication details: London ; New York : Routledge, 2007.Description: xvi, 306 p. : ill. ; 24 cmISBN: - 041532825X (hard cover)
- 9780415328258 (hard cover)
- 0415328268 (soft cover)
- 9780415328265 (soft cover)
- 658.4/5 22
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Faculty of Social Sciences - Women and Gender Resource Center | 658.45 RI E (Browse shelf(Opens below)) | Available | 001231100 | |
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Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communi cation? -- From communication to reputation -- Creating identity and id entification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the c ompany -- Communicating with key stakeholders -- Assessing the effectiv eness of corporate communication -- Applied reputation research -- Orga nizing corporate communication.
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