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Global marketing and advertising : understanding cultural paradox es / Marieke de Mooij.

By:

Mooij, Marieke K. de, 1943-

Material type: Text

Text

TextPublication details: Los Angeles : SAGE, c2010.Edition: 3rd edDescription: xviii, 323 p. : ill. ; 26 cmISBN:

9781412970419 (pbk. : acidfree paper)
1412970415 (pbk. : acid-free paper)

Subject(s):

DDC classification:

658.802 22

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Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA Extension	658.802 MOO (Browse shelf(Opens below))	Available	001146329
Books - Open Access	Main Library - IDA Extension	658.802 MOO (Browse shelf(Opens below))	Available	001146330
Books - Open Access	Main Library - IDA Extension	658.802 MOO (Browse shelf(Opens below))	Available	001146331

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Previous	658.802 FIF Marketing strategy : the difference between marketing and markets /	658.802 FIF Marketing strategy : the difference between marketing and markets /	658.802 MOO Global marketing and advertising : understanding cultural paradox es /	658.802 MOO Global marketing and advertising : understanding cultural paradox es /	658.802 MOO Global marketing and advertising : understanding cultural paradox es /	658.802 PEL Marketing communications : a European perspective /	658.812 WIL The multichannel challenge : integrating customer experiences for profit /	Next

Includes bibliographical references and index.

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