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The new rules of marketing and PR : how to use social media, blog s, news releases, online video, & viral marketing to reach buyers direc tly / David Meerman Scott.
Material type:
TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010.Edition: 2nd edDescription: xxx, 289 p. ; 23 cmISBN: - 9780470547816 (pbk.)
- 0470547812 (pbk.)
- 658.872 22
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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Main Library - IDA Extension | 658.872 SCO (Browse shelf(Opens below)) | Available | 001146276 | |
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Books - Open Access
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Main Library - IDA Extension | 658.872 SCO (Browse shelf(Opens below)) | Available | 001146275 | |
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Books - Open Access
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Main Library - IDA Extension | 658.872 SCO (Browse shelf(Opens below)) | Available | 001146277 |
Rev. ed. of: The new rules of marketing and PR : how to use news rel eases, blogs, podcasting, viral marketing, and online media to reach yo ur buyers directly. 2007.
Includes index.
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