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Marketing : the core / Roger A. Kerin, Steven W. Hartley, Will iam Rudelius.
Material type:
TextPublication details: New York : McGraw-Hill/Irwin, c2011.Edition: 4th edDescription: xlix, 500 p. : col. ill., col. maps ; 28 cmISBN: - 9780078112065 (alk. paper)
- 0078112060 (alk. paper)
- 658.8 22
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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Main Library - IDA Extension | Q 658.8 KER (Browse shelf(Opens below)) | Available | 001146157 | |
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Books - Open Access
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Main Library - IDA Extension | Q 658.8 KER (Browse shelf(Opens below)) | Available | 001146158 | |
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Books - Open Access
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Main Library - IDA Extension | Q 658.8 KER (Browse shelf(Opens below)) | Available | 001146159 |
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| Q 658.8 KER Marketing / | Q 658.8 KER Marketing : the core / | Q 658.8 KER Marketing : the core / | Q 658.8 KER Marketing : the core / | Q 658.8 KOT Principles of marketing / | Q 658.8 KOT Principles of marketing / | Q 658.8 KOT Principles of marketing / |
Includes bibliographical references and indexes.
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