Strategic market management / David A. Aaker.

By:

Aaker, David A

Material type: Text

TextPublication details: Hoboken, NJ : Wiley, c2008.Edition: 8th edDescription: xii, 322 p. : ill. ; 23 cmISBN:

9780470056233 (pbk. : alk. paper)
0470056231 (pbk. : alk. paper)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

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Holdings
Item type	Current library	Call number	Status	Barcode
Books - Open Access	Main Library - IDA Extension	658.8 AAK (Browse shelf(Opens below))	Available	001137489
Books - Open Access	Main Library - IDA Extension	658.8 AAK (Browse shelf(Opens below))	Available	001137490
Books - Open Access	Main Library - IDA Extension	658.8 AAK (Browse shelf(Opens below))	Available	001137491

Includes bibliographical references and index.

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Strategic market management / David A. Aaker.