Includes index.

The designer as chef -- How to use this book -- Basic techniques -- Preliminary prep -- Graphic ingredients: Pictorial staples : icons, abs tract forms, patterns, and varied image treatments ; Chromatic flavors : color palettes organized visually and by concept ; Typographic confec tions : typeface combinations, treatments, and embellishments ; Spatial presentations : grid structures, cropping strategies, and proportion c oncepts -- Project recipes: Appetizers and takeout : cover designs, ima ge-based advertisements, and website home pages ; First courses : simpl e editorial spreads, posters and advertising campaigns, and retail stor efront display ; Large plate and entrees : packaging systems, content-r ich websites, and extended publication formats ; The dessert tray : a s election of purely typographic solutions.