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Advertising as communication / Gillian Dyer.
Material type:
TextSeries: Studies in culture and communicationPublication details: London ; New York : Routledge, 1988 (1990 printing)Description: xiv, 230 p. : ill. ; 22 cmISBN: - 0415027810 (pbk.)
- 659.1 19
| Item type | Current library | Call number | Status | Barcode | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 659.1 DYE (Browse shelf(Opens below)) | Available | BB050333 | |
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Books - Open Access
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CHUSS - Mass Communication Book Bank | 659.1 DYE (Browse shelf(Opens below)) | Available | BB050338 |
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| 659.1 ADV The advertising handbook / | 659.1 ALT Advertising strategy : creative tactics from the outside/in / | 659.1 BAT Advertising management / | 659.1 DYE Advertising as communication / | 659.1 DYE Advertising as communication / | 659.1 JEF Advertising / | 659.1 JEF Advertising / |
Originally published: London ; New York : Methuen, 1982.
Includes bibliographical references (p. 215-226) and index.
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