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Marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.Edition: 13th edDescription: 1 v. (various pagings) : col. ill. ; 29 cmISBN:
  • 9780136009986
  • 0136009980
  • 9780131357976 (pbk.)
  • 0131357972 (pbk.)
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references and index.

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