Principles of marketing / Philip Kotler, Gary Armstrong.
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TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 13th edDescription: xxiii, 637 p. : ill. (chiefly col.) ; 29 cmISBN: - 9780137006694 (alk. paper)
- 0137006691
- 658.8 22
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Includes bibliographical references (p. R1-R26) and indexes.
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