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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 13th edDescription: xxiii, 637 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780137006694 (alk. paper)
  • 0137006691
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references (p. R1-R26) and indexes.

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