Includes bibliographical references (p. 379-411) and indexes.

What is health communication? -- Current health communication theori es and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal commun ications -- Public relations and public advocacy -- Community mobilizat ion -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying progr am objectives and strategies -- Developing tactical and evaluation plan s -- Implementing, monitoring, and evaluating a health communication pr ogram.