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Strategic communications for nonprofits : a step-by-step guide to working with the media / Kathy Bonk ...[et al.] ; foreword by Larry Kirkman.

Contributor(s): Material type: TextTextSeries: Jossey-Bass nonprofit guidebook seriesPublication details: San Francisco : Jossey-Bass, c2008.Edition: 2nd edDescription: xxii, 177 p. : ill. ; 28 cmISBN:
  • 9780470181546 (pbk.)
  • 0470181540 (pbk.)
Subject(s): DDC classification:
  • 658.802  22
Contents:
The basics of strategic communications -- Elements of a strategic co mmunications plan -- Conducting research and targeting audiences -- Fra ming and developing messages -- Navigating a changing industry -- Makin g the most of your resources -- Earning good media coverage -- Respondi ng to a media crisis and managing backlash -- Selecting and training sp okespeople -- Capitalizing on the power of partnerships -- Chapters onl ine : graphics, advertising, and evaluation.
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"A publication of the Communications Consortium Media Center."

Rev. ed. of: Jossey-Bass guide to strategic communications for nonpr ofits / Kathy Bonk, Henry Griggs, Emily Tynes. c1999.

Includes bibliographical references and index.

The basics of strategic communications -- Elements of a strategic co mmunications plan -- Conducting research and targeting audiences -- Fra ming and developing messages -- Navigating a changing industry -- Makin g the most of your resources -- Earning good media coverage -- Respondi ng to a media crisis and managing backlash -- Selecting and training sp okespeople -- Capitalizing on the power of partnerships -- Chapters onl ine : graphics, advertising, and evaluation.

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