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The management and marketing of services / by Peter Mudie and Ang ela Cottam.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; Boston : Butterworth Heinemann, 1999.Edition: 2nd edDescription: x, 306 p. : ill. ; 24 cmISBN:
  • 0750635940
Subject(s): DDC classification:
  • 658  21
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Includes bibliographical references and index.

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