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Internationalisation of African-ethnic restaurants : the mediatin g role of brand identity / Samson Omuudu Otengei.

By: Material type: TextTextPublication details: Kampala, 2017.Description: xix, 290 p. : ill. ; 30 cmSubject(s): DDC classification:
  • 303.482
Dissertation note: Unpublished thesis (PhD.) - Makerere University, 2017.
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Unpublished thesis (PhD.) - Makerere University, 2017.

Includes bibliographical references (p. 218-262)

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