Integrated marketing communications / David Pickton, Amanda Brode rick.

By:

Pickton, David

Contributor(s):

Broderick, Amanda

Material type: Text

TextPublication details: Harlow, England : Prentice Hall/Financial Times, 2005Edition: 2nd edDescription: xxii, 761 p., [16] p. of plates : ill. (some col.), 1 col. map, p orts. (some col.) ; 25 cm. + 1 CD-ROMISBN:

0273676458
9780273676454

Subject(s):

Communication in marketing

DDC classification:

658.802 22

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Includes bibliographical references and index.

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Integrated marketing communications / David Pickton, Amanda Brode rick.