Principles of marketing / Philip Kotler ... [et al.].
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TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 4th European edDescription: xxxiv, 954 p. : ill. (some col.), col. ports. ; 28 cmISBN: - 0273684566 (pbk.)
- 9780273684565
- 658.8 22
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Includes bibliographical references and indexes.
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