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Principles of marketing / Philip Kotler ... [et al.].

Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 4th European edDescription: xxxiv, 954 p. : ill. (some col.), col. ports. ; 28 cmISBN:
  • 0273684566 (pbk.)
  • 9780273684565
Subject(s): DDC classification:
  • 658.8  22
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Includes bibliographical references and indexes.

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