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Communication theories : origins, methods, and uses in the mass m edia / Werner Severin, James Tankard, Jr.

By:

Severin, Werner J. (Werner Joseph)

Contributor(s):

Tankard, James W

Material type: Text

Text

TextPublication details: New York : Addison Wesley Longman, c2001.Edition: 5th edDescription: xv, 411 p. ; 24 cmISBN:

0801333350 (alk. paper)

Subject(s):

DDC classification:

302.23 21

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Includes bibliographical references and index.

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