Principles of marketing / Philip Kotler ... [et al.].

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Material type: Text

TextPublication details: Harlow ; New York : Prentice Hall, 2002.Edition: 3rd European edDescription: xxxi, 856 p. : col. ill. ; 28 cmISBN:

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Edition for U.S. published under: Principles of marketing / Philip K otler, Gary Armstrong. 7th ed., c1996.

"The European edition ... offers significant changes"--Pref.

Includes bibliographical references and index.

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