International marketing / Philip R. Cateora, John L. Graham.
Material type:
TextPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2007.Edition: 13th edDescription: xxxii, 702 p. : col. ill., col. maps ; 29 cmISBN: - 0073080063 (alk. paper)
- 9780073080062
- 9780071105941
- 658.8/4 22
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