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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2010.Edition: 13th edDescription: xxiii, 637 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780137006694 (alk. paper)
  • 0137006691
Subject(s): DDC classification:
  • 658.8  22
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Item type Current library Call number Status Barcode
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA Q 658.8 KOT (Browse shelf(Opens below)) Available 001223451
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA Q 658.8 KOT (Browse shelf(Opens below)) Available BB222560
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA Q 658.8 KOT (Browse shelf(Opens below)) Available 001223452
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA Q 658.8 KOT (Browse shelf(Opens below)) Available 001223445
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA Q 658.8 KOT (Browse shelf(Opens below)) Available BB222502
Books - Open Access Books - Open Access Faculty of Economics and Management Book Bank - FEMA Q 658.8 KOT (Browse shelf(Opens below)) Available 001276974

Includes bibliographical references (p. R1-R26) and indexes.

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